Fashion On The Square//San Francisco

Digital District created and executed the social media strategy for the 9th and 10th Annual Fashion On The Square, the largest and longest-running fashion show on the West Coast. Using TwitterFacebook and Instagram and a mix of user generated content, we engaged fashion and style bloggers and influencers in and around San Francisco to drive attendance, capturing the conversation before, during and after the show on a live social wall. Our efforts resulted in 3 million social media impressions.